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Hi, I'm Katrina.

A UX/UI product designer with a knack for creating engaging, human-friendly digital experiences.

Fun fact: I got my start in web design back in 1998 when I created a fan site for the band Gob, hosted on Geocities. They even thanked me on their album, How Far Shallow Takes You 🤘

Work Experience

2018-Present

Sr. UX/UI Designer
Freedom Mobile

As a Senior UX/UI Designer at a leading telecommunications company, I help shape the digital experiences across web, mobile, and omnichannel platforms. My work bridges business objectives, customer needs, and technical feasibility to create intuitive, accessible, and visually engaging products that support millions of Canadians.

2016-2018

UX/UI Consultant
Slalom Communications

As a UX/UI Consultant at Slalom Communications, I served as a strategic design partner to enterprise clients, guiding them through digital transformation projects. My role combined user-centered design practices with business consulting, enabling organizations to modernize customer experiences while aligning with their long-term growth strategies.

2005-2017

Visual/UI Designer
Rogers Communications

At Rogers Communications I contributed to the creation of engaging, brand-consistent digital experiences that supported both marketing campaigns and product success. Always balancing creativity with business objectives, ensuring that Rogers’ customer-facing communications are clear, accessible, and aligned with the company’s brand identity.

2000-2005

Other Design Roles

Prior to 2005, I held various visual and interactive design roles at Canwest (Does.ca), AOL Canada, and Excite for @Home Canada.

Education

2017

User Expreience Design
Brain Station

Professional development with emphasis on:

  • Design Thinking, Sketching + Ideation

  • Human-Centered Design

  • User Personas

  • Experience Mapping + Wireframing

  • Prototyping

1998-2000

Multimedia Design
Humber College

Humber's award-winning Multimedia Design and Development diploma program offered me the opportunity to participate in extensive multimedia design education. Here I developed the fundamental creative and technical multimedia design and development capabilities needed to pursue a career in product design, videography, motion graphics abd front-end development. Graduating with honors is still one of my proudest accomplishments to date.

1997-1998

Desktop Publishing
George Brown (via Northern College)

Offered as a one-year certificate in partnership with George Brown College, this program served as a stratefic and informative tool for my own self-discovery and career goals. During this formative year, I was introduced to the fundamentals and key concepts in effective visual design, including art history, colour theory, typography, and composition.

© 2025 Katrina Piccolo
User Experience Designer

Toronto ON.

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